_________The JOK Genesis NFT collection represents much more than an institutional-grade JOK membership—it’s our gateway to a passionate and pioneering community of gastronomic enthusiasts, as well as cultural consumers and promoters. To bring this collection to life, we collaborated with the IDEAL Center for Digital Arts and brought in our expertise at Desilence, crafting something truly unique for the JOK community.

We created "L'ànima del JOK", a 31'39" audiovisual masterpiece designed specifically to be mapped onto the stunning sculpture at the JOK patio. This work reflects our vision and commitment to blending art, technology, and culture. To make it even more special, we split this piece into 1,899 segments of 1 second each, now available as NFTs for members of the JOK community.

Owning one of these NFTs isn’t just about holding a digital asset; it’s about becoming an integral part of the JOK community. Each NFT grants its holder a unique status and access to exclusive benefits and experiences, redefining how art, gastronomy, and culture converge in this new digital era.